The greatest revolution begins when a woman learns to love herself first. Inspired by our own journey of discovery, we aim for each #ImogenApparelLingerie collection to be a part of an ongoing conversation, fostering a sense of positive body image and freedom of expression.

Celebrating the strength and power of women dedicated to being the best version of themselves, our lingerie maintains a consistent design ethos to ensure maximum comfort, flattering silhouettes and signature fabrics. From conception to design, we have one thing in mind; how we can best serve our customers to make them feel and look their best, whilst inspiring and empowering them to do life their own way.

Put simply, our lingerie is designed to have you fall in love with yourself. Because, when a woman loves herself first, she can conquer the world.

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